Digital economy era, the lighting industry how to win the smart new track?


It can be seen, regardless of the B-side or C-side, many lighting companies are optimistic about the business opportunities behind the number of intelligent reform, think the number of intelligent upgrade will be the best way to assist the lighting industry from the traditional low-end manufacturing to high-end intelligence, then, and what is behind the promotion of the lighting industry to upgrade it?

First of all, it is because intelligent lighting has a wide market development space. With the improvement of living standards, the pursuit of high quality of life is gradually accelerating, especially in the current z generation of customers favored by the "lazy economy" "home economy" stimulus, "Internet of things The "Internet of Things" is slowly becoming the core of Generation Z's ideal home, and it is in this context that the smart home is being introduced and gradually evolving.

According to IDC data, the sales volume of China's smart home device market exceeded 220 million units in 2021, an increase of 9.2% year-on-year. Among them, the market of smart lighting devices maintains high growth, and the customers' requirements for smart lighting gradually deepen. According to the China Smart Home Industry Alliance (CSHIA) data show that smart lighting in the smart home occupies a large market share, currently about 17%, second only to home security.

IDC predicts that after 2023, smart lighting in the combined wifi bluetooth modulesmart home may gradually increase the size of the proportion, it is estimated that by 2026 there will be close to 25% of the size of the proportion.

Home new way think, smart lighting as smart home in one of the fastest growing market segments, from the C side, with the current Z era "look-alike" consumer market, with the addition of diverse goods such as downlights, track lights, can further enhance the home look, so the smart lighting market has also ushered in a surge, into the whole house The key component of intelligent.

And from the B side, at present, China's intelligent lighting applications are mainly industrial, with the continued improvement of intelligent lighting solutions, in China's smart city construction and energy-saving environmental protection policy, energy saving and environmental protection related to the recognition of intelligent lighting solutions will also continue to improve, and thus further promote the development of intelligent lighting in the outdoor, public sector.

Secondly, "digital intelligence" can become the core driving force to promote the continuous development of the lighting industry, because the current level of intelligence in the lighting system still has more room for improvement.

With the development of the Internet of Things, communications, electronics and other technologies, intelligent lighting applications are continuing to expand, from cognitive environmental changes, automatic adjustment of light intensity, improve lighting quality and other aspects of the slow upgrade iteration.

Next, how to make lighting products with higher energy efficiency, more low-cost, easier to install lighting devices, more convenient intelligent control, etc., will also become the key to enhance the competitiveness of major lighting companies.

The "digital intelligence" upgrade does add unprecedented opportunities for the lighting industry, promoting the field to "high technology" product quality, and its cross-sectoral segmentation, but, "digital intelligence "trend, the companies still have many problems must be solved.

Smart lighting how to illuminate the future

From the smart home lighting development stage to divide, can probably be divided into primary, development and intelligent stage, that is, from the button remote control such physical way, after the cell phone APP, voice, fancy experience or visual and other control of the turning point, and finally reach the system independent learning senseless feeling, and most of the current domestic intelligent lighting is still in the development stage.

Everything in the development process will certainly experience some challenges, intelligent lighting is also the same, as said above, for customers, intelligent lighting still has some problems to be solved.

On the one hand, the current application area of intelligent lighting is relatively fragmented. Because the domestic smart home brand more, even if the same smart lighting field, there are more different brands, and the linkage between different brands still can not be completely connected, which makes a large number of smart lighting can only be applied in the "closed loop".

This is also the current smart home problem, customers buy different brands of smart home appliances, resulting in the hands of the smart system more and more, but the system can not be connected, complicated operation naturally reduces the customer's experience.

In addition, is the problem of smart lighting application convenience. Because the current smart products still belong to the popularization stage, to recognize that many customers are still "new" to the acceptance of smart technology and its mastery is not high, for them, the installation, application of smart lighting, and other home appliances in series with this step, perhaps a little cumbersome, and even bring a certain amount of installation costs, will also reduce the customers' desire to buy.

Thus, the new way of home feel, to make the consumer market can further accept the product line of intelligent lighting, companies may try to solve the problem from the following several ideas.

First of all, according to cross-border marketing to speed up the linkage between intelligent lighting and smart home. In fact, compared to traditional household appliances, lighting has the largest number of applications throughout the home, and can better connect all scenarios, any smart home can not be separated from the lighting system.

Therefore, smart lighting can try to carry out cross-border marketing with other companies in the smart home industry chain to further connect the "fragmented" home scenarios and complete a centralized intelligent management system.

For example, Opple Lighting in the last year will be the key to home intelligent lighting, released "Ou enjoy home" smart home solutions, connecting security, intelligent interaction, audio and video entertainment, etc., to create an exclusive super intelligent home for customers.

Secondly, intelligent lighting goods also need to be constantly upgraded and iterated to enhance the customer's feelings, the new way of home feel, with the rapid development of artificial intelligence, 5G, cloud computing and other technologies in China, intelligent lighting or will move forward to the senseless AI stage, the product experience will be from "passive" into "active ", according to AI learning, active cognitive user requirements, control the role of light intensity, on time, scenarios, and so on, and then complete the impact-free control without any human intervention.

Ultimately, intelligent lighting should also actively look for home outside the subdivision runway, relying on the "digital intelligence" development opportunities, the development of the company's second growth curve.

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