Optimization: 7 Steps for Building and Promoting Multilingual Foreign Trade Websites

Construction and promotion of multilingual foreign trade website

In the process of global strategic layout, the construction of multilingual foreign trade website is a must for foreign trade enterprises. According to the latest research results of the well-known research organization Common Sense Consulting Internet, nearly 88% of Internet users mainly use their native language in the process of browsing web pages. Obviously, for foreign trade enterprises, the construction of multilingual foreign trade website can effectively increase sales channels, multilingual foreign trade website is one of the most effective channels for foreign trade enterprises to expand the international market, promote transactions and improve ROI.

So how to build a multilingual foreign trade website? What information do I need to pay attention to when building a multilingual foreign trade website?

Determine the region

The first thing is to determine the language that the site wants to add, that is, your goal to achieve the country, by carrying out the settings as well as the language of the different development countries, to improve the exposure of the site in the country, so that you can tap into the potential customers of the students, to improve the conversion of the enterprise, and for their own continuous excavation of potential customers.

Domain name selection

For multi-language foreign trade websites, there are three ways to choose a domain name:.

The first way:Different languages correspond to different catalogs to make the website more integrated.

The second way: different languages for different second-level domain name (sub-domain), if not a very large site is not recommended to do so.

The third method: in the form of dynamic parameters, such as: ?Lang = Zh-cn This form is recommended in the first way, this way the site is more integrated, more conducive to SEO optimization.

Template selection

Choose to carry out responsive templates, because i responsive templates are conducive to google SEO optimization business promotion, this is a Google in the very early public data shows! Responsive website development will continue to get the opportunity to show the United States first.

Language judgment

It is best to add language judgment in the website, such as browser language judgment, or by IP judgment visitor's region, and then display the appropriate language. Avoid frequent language switching by visitors.

The above is the construction of multilingual foreign trade website needs to pay attention to some issues! Next, youfind limited let's see how to promote multilingual foreign trade website.

Set different keywords for different languages

When optimizing multilingual foreign trade websites, remember to set different keywords for different languages, including the alt tags of images and so on.

According to the language, targeted foreign trade website promotion

According to the different languages of the enterprise, make the corresponding promotion design program! Through the students to share their own or external links in the form of the main content of the site to promote the corresponding language third-party social media technology platforms, to achieve the purpose of attracting traffic, so that you can achieve the purpose of conversion.

Different countries have different cultures.

So when making a multilingual foreign trade website, you need to change some page contents or display methods appropriately according to the languages of different countries.

The above issue is a multilingual foreign trade website for promotion and related content. I hope I can be helpful to you! If your enterprise management website wants to develop a more perfect and efficient brand overseas program, you can also at the same time through the learning website below the contact lifestyle, contact with our country! The overseas marketing specialists of UEasy will provide you with 1 to 1 communication, and provide you with the most efficient solution to your brand going overseas China program.