The value and significance of the seo family

The value and significance of the Xu family

Before introducing the value and significance of SEO, let's briefly review the basic concepts of SEO. sem company singapore SEO(Search Engine Optimization) is search engine optimization, for search engines (mainly Chinese search engines including Baidu, Google, Yahoo, Sogou, etc.), through the analysis of their own crawling and collection of website pages, the use of technology to improve the speed of search engines to collect their own websites; By analyzing the ranking rules of search engines for keywords, we can optimize our own pages and external work, such as the construction of external chains, so as to improve the ranking of keywords on our website as a whole. The basic goal of SEO is to increase the collection of web pages, improve the ranking of keywords, the purpose is to attract more traffic, so as to achieve the commercial purpose of the website.

Key concepts of search engine optimization work

keyword

Keywords are also called keywords, and English is keywords. sem company singapore For example, we search for a product iPhone13 in Baidu, enter iPhone13 in the Baidu input box, and then click the "search" button, it will display the relevant information of iPhone13, of which iPhone13 is the keyword.

Step 2 Include

Inclusion is the page is searched and related engine technology economic income accounting information resource retrieval database, sem company singapore can be people's life needs teachers through continuous learning English vocabulary teaching system retrieval method to improve the search function analysis and summary. For example, there is a page on the Chinese corporate culture website about BAIC EV200 content, we search BAIC EV200 this social problem keyword, you can see the page in the search method research results page, it can not fully prove that the page was included. If such a search data processing results page can not see the page, there may be a result that they were not included, may also be included, but the page's optimization education work is very bad, so according to the company ranking is very far behind. Because some Baidu only provides the top 760 results for each search service ability term, if students are required to understand the BAIC EV200 content of the web page ranking 760, they can not see. There is one of the simplest ways, is the country to open the page, and then in the address bar of the page, the page URL copy, and then to Baidu search the site, if due to China's current financial management activities page design pattern has been included, it will have an impact on the search to the page; If you find that the relationship between the current user page is not included, then the search time is less than the page.

Traffic

Traffic and the number of times customers visit the site, such as IP, PV are traffic indicators. In site statistics, IP addresses represent the source of access. For example, in the website statistics, there is 112.2131010, which means that the visitor's IP address is 112.213.1010, he visits our website through the web page, we record this visit source, his traffic is P statistics. P (Page View) is the page view. For example, if a customer comes to 11.31010 and visits a web page, it will form a page; If it visits one page, it will form two pages, and so on. From the IP data and PV data statistics of visitors, we can evaluate the traffic of the website, such as the traffic of the website more or less, in the traffic concentration.

Second, Why do you need SEO

Let's say you have an e-commerce site that sells cosmetics. You want people to find your site through search engines (Baidu, Sogou, Soso, etc.). Then go to the website to buy cosmetics. This is when you need to do website search engine optimization. For example, your website's cosmetics category, there are sunscreen, moisturizing, anti-wrinkle category. As for sun protection, you want people to find your website when they search for keywords like sun protection cosmetics, sunscreen, sunscreen, etc. Sunscreen cosmetics, sunscreen, sunscreen are your target keywords. If you search for sunscreen on Baidu and your site appears at the top of the search results page, your SEO efforts will pay off.

Search engine optimization is an important channel to bring customers. In this sense, Xu is through technical means to achieve marketing purposes. Search engine optimization has many benefits. First, the ranking is stable. SEO method optimization keyword ranking is generally relatively stable. Rankings can last for a long time unless the site is significantly modified or a competitor suddenly appears. Instead of spending money on advertising, spending money on ranking may be lost, and the benefits are self-evident. Second, the cost of SEO is very low. Anyone who has done online advertising knows that the cost of online advertising is very high. For example, on Baidu, each click costs at least 2 yuan, each click on a popular term costs 5 to 9 yuan, and each click on a super popular AD costs tens of yuan. Therefore, the cost of online advertising is not easy to control. Of course, search engine marketing is another technique for online advertising that we won't discuss. In contrast, Internet marketing through SEO is a cheap practice, because SEO only requires the help of SEO staff and some technicians to implement, with no additional capital cost.

In addition, because the nature of SEO requires us to attract precision users by researching keywords, SEO personnel will continue to analyze and think deeply about product and website information from the perspective of communication. They are the ones who really understand the different corporate values of the product and the website.

Third, the economic value of SEO

If SEO is done well, the economic and social value it creates is very large. Let's calculate, for example, the average daily IP of a large enterprise portal in a country is 500,000, which is very conservative for a large financial portal system in China. Assume that the company can currently search through SEO's natural web traffic proportion is 0%, and the daily free search volume is about 100,000 p (50× 20%). Under ideal general circumstances, free education of 50% of the natural environment flow is also a common. Through the efforts of SEO staff, SEO daily free traffic management has improved to 200,000 IP, that is to say, it has increased 100,000 free traffic. According to the data released by SEM, the average price of 1.5 yuan IP is the lowest bidding technical standard, 100,000 15 yuan = 150,000 yuan, then they are 4.5 million yuan a month (150,000 yuan ×30). This requires a huge cost as well as savings. Even if you can maintain your own SEO team of 5 people, 200,000 per month in terms of human capital expenditure is very cost-effective development. It can be seen that SEO is a crucial part of the drainage of the Internet platform, and any website information that relies on cash flow to survive must attach great importance to SEO work and tilt more resources to SEO.